Hello,
Here’s some midsummer news.
I hope you’re all on vacation.
By the sea, in the mountains or in the city.
For those of you just arriving, the first episode on the history of the ultimate machine is here, the second on the makers is here and the third, which tells the whole story, is here.
The Machine
Did you know that there’s a town called“La Machine“?
It’s in the Nièvre region and owes its name to a machine called the baritel, which they used in the past to extract coal.
Its inhabitants are called Machinois and Machinoises.
Soundtrack
“I bought myself a machine
A machine that doesn’t make anything
A 10-cent gadget
No doubt I needed it.”
Lego
In the previous newsletter I forgot to include a few links to Loïc’s work. Here they are:
Here are a few progress photos and a video showing some of the problems with the switch.
Electronic board
You’ll remember that it still needed to be tested, but now it’s done: it works very well. Thank you Philippe, thank you Paul!
All that remains is to make a few for those who have ordered a Paper-toy, and to offer it in two other formats: for the “Classic” edition and for the “Lego” edition.
M.a.r.k.e.t.i.n.g.
I constantly have, supposedly, more important things to do than concentrate on subjects such as positioning, targets, visual communication, slogans, sales strategy or advertising budget…
But I take care of myself.
Rather than go it alone and pretend to reinvent marketing, I decided to do things “by the book”, as the Americans say. And I chose this book.
So now, watch out! The serious business begins. We’re on the fast track to success and fortune (provided we follow the book’s method, of course).
- Positioning and targets (👈 that’s you)
- “Product imagery (it’s better in English)
- Texts and slogans
- Testing different Facebook and Instagram ads
- 1€ pre-booking tunnel
- Launch
You see, I’ve learned my lesson.
For example, here’s a first example of an advertisement (thanks Séverine for the texts and slogans).
As for the visuals, i.e. the product photos, the photos of the product in situation and the video, I was waiting to receive the mock-up produced by MPA-Proto.
Here it is.
I have no excuse now.
That’s all for today, but before you head back to the beach, I’d like to take two minutes of your time to find out your target profile.
I’m a bit ashamed to call you that, but in the marketing world that’s what we call our friends!
Thank you, friends, and see you soon!
Olivier