20 years ago, the idea of the Nabaztag was born, the first electronic object (rabbit) connected to the Internet. This poetic object (despite all our efforts to make it respond to a market need) was an unexpected and unique success.
The idea of a publishing and invention house grew out of my desire to see this type of creative, poetic, living technological object. We live surrounded by technologies, but they seem to serve objectives we share little (if at all).
A living electronic object is a technological object comprising electronic components, software and mechanical elements. I can’t think of a better word to describe their behavior than lively. Because they’re not simply connected, smart or interactive. They express themselves. They live their lives.
multiplié ‘s vocation is to design and market these creative electronic objects, as well as working on demand for projects involving interactive objects or environments.
Olivier Mével (*)
(*) Olivier Mével is one of the pioneers of the Internet of Things, co-founder and creator of the Nabaztag, he also created one of the first French digital agencies in 1994 (BaBeL) and co-founded and directed for 10 years a design office specialized in connected objects and environments (Enero).